Transform customer experiences with AI + Data + CRM. These new integrations will help solve the problem of accessing and understanding data and allow companies to use their data to power AI insights across their business that drive better customer experiences. Why this matters: While 80% of business leaders say data is critical in decision-making at their organization, 41% find their data too complex and inaccessible to be useful. Two new data and AI innovations will bring real-time data sharing with enhanced predictive and generative AI capabilities, so businesses can use their data and their custom AI models to better predict customer needs and reduce the cost, risk, and complexity of synchronizing data across platforms.

San Francisco and Sunnyvale – J– Salesforce (NYSE: CRM) and Google Cloud today announced an expanded strategic partnership to help businesses utilize data and AI to deliver more personalized customer experiences, better understand customer behavior, and run more effective campaigns at a lower cost across marketing, sales, service, and commerce. “Bring your own AI model” (BYOM) integrations between Salesforce Data Cloud and Google Cloud’s Vertex AI will help democratize AI capabilities by giving customers greater choice in how they utilize AI and customer data.New hyper-efficient data sharing between Salesforce Data Cloud and Google BigQuery will provide bi-directional secure data access without the need to copy or move data.

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